By Ofir Feldman and Aya Eliav
VideoBrasil Festival, 2011
Sao Paulo, Brazil
“Art Idol” is a performance based on the finals of the famous TV reality competitions such as “X-Factor” and “American Idol”, this time to find the so called new solo performance talent. The winner is determined by the audience (through SMS text voting, Facebook voting etc.) and by a curators jury panel (contemporary art curators).
Aya Eliav and Ofir Feldman, direct and co-produce the show, and perform as the final candidates. During the show they reenact important performances of influential artists. After each reenactment the jury discuss it and give their own opinion about our reenactments in reference to the original pieces.
The show is accompanied by short promo-clips of each reenactment, a theme song, background and transitional musics and an animated logo.
The show's program the duration of the show is approximately 52min.
The performance tood place in the 17th VideoBrasil Festival, 2011, and was broadcasted on the VideoBrasil TV cultural channel as a TV show.